Our services:

Training:

[Online Course]

Beginner to Marketo Certified Professional

Are you looking to learn how to use Marketo?

This course was designed and recorded in 2023 with the objective of getting you Marketo Certified Professional exam-ready, without assuming any prior knowledge of Marketo.

Therefore, whether you’re brand new to Marketo and have barely logged in, or you think you’re just about ready to book or sit your exam and want to fill any knowledge gaps, this course is designed for you. Alternatively, if you're just looking to learn to use Marketo without then taking the certification, the course does this just as well.

The course is designed to follow the same roadmap as the exam, is split out into the same sections as the exam and covers all the content Marketo sets out to make you a competent user of the tool. It concludes with some pre-exam tips and mock questions to help with your final preparations if you are looking to become certified.

  • Anyone who wants to start a career as a day-to-day Marketo user.

    Existing Marketo users who want to upskill to achieve Marketo Certified Professional status.

    Users of other Marketing Automation tools (e.g. Pardot, Eloqua) who want to broaden their skills to also use Marketo.

    Marketing managers working for a company that uses Marketo who want to further understand the tool's capabilities.

  • Understand what Marketing Automation is why companies invest in tools like Marketo.

    Review the knowledge requirements to become a Marketo Certified Professional.

    Become comfortable navigating through and understanding the different parts of the Marketo platform.

    Master all-things Building & Managing Programs (section 1 of 4 in the Marketo Certified Professional syllabus).

    Master all-things Building Assets (section 2 of 4 in the Marketo Certified Professional syllabus).

    Master all-things Defining & Targeting Audiences (section 3 of 4 in the Marketo Certified Professional syllabus).

    Master all-things Analyzing & Building Reports (section 4 of 4 in the Marketo Certified Professional syllabus).

    Feel ready to take the Marketo Certified Professional exam with tips and a mock test walkthrough.

    Optional bonus content with other best practices, such as the application of a Program Folder Structure, Naming Conventions and a Lead Scoring Model.

Consultancy:

We offer a range of Marketo consultancy services to our clients, including:

  • We can do everything from managing your existing programs to setting up new nurture, lead scoring and data management programs.

  • We can help make sure your Marketo instance is talking to your other systems and third-party solutions, to maximise the power of your Marketo.

  • We can perform a full review and assessment of your Marketo instance to identify key areas for improvement and a roadmap that fits with your marketing objectives.

  • We know that no digital course can be a one-size-fits-all, so we can work with you to provide a tailored solution to help train you and your team.

Get in touch with us to discuss any of the above or your other Marketo-related queries.